The ice cream shop business  is extremely saturated. Literally every business on the playground is selling ice cream. Moreover, all of you are using the exact same marketing strategy of yelling "who wants some ice cream?" repeatedly which makes your businesses indistinguishable. Because of these similarities, many of your business lack patrons. As all your businesses are imaginary, switching what you are selling should be easy and will not require many new overhead costs; maybe start selling veggie smoothies to appeal to the health conscious hipster. Feel free to use invented spelling and crayons on your Common Victualler License application if you decide to change from ice cream shop to some other establishment. The Playground licensing board will meet during the last 5 minutes of circle-time on the third Wednesday of every month after a reading of Llama Llama Red Pajama.